Colin Barnden is principal analyst at Semicast Research, with nearly 30 years of experience as an industry analyst and has covered the automotive electronics market for over 20 years. He is considered a world expert on the market for automotive vision-based driver monitoring systems (DMS), occupant monitoring systems (OMS), and interior sensing.

Holding a first-degree in electronic engineering, he has a detailed technical understanding of the competency of the leading suppliers including: Cipia (formerly Eyesight Technologies), Jungo Connectivity, Seeing Machines, Smart Eye, and Xperi. With a proven track record as an analyst and writer, Colin excels at explaining complex technical issues to a non-technical audience.

Colin is the “Seriously Skeptical” contributor for EE Times, a panellist for the AutoSens In-Cabin technical sessions, and is an approved Guidepoint expert and GLG council member.

Semicast is a privately-held company and is not tied to any PR, media or financial organizations. This gives vital impartiality in making independent market forecasts, free of alternative agenda or bias.